Why We’re Different

Thinking about switching to a new IT company?

Most of the people who call us already have an IT company, and given how annoying it can be to make a transition, they will ask:

“How do I know it will be any different with IT Assurance? You’re saying the same stuff as the last guy, and they never did half of it!”

Here is my answer to that question: The fact is, most IT companies overpromise and underdeliver. Not because they’re evil, or bad people, but because they don’t know they’re doing it, or if they do know, they don’t know how to stop doing it.

I’ve been in this industry for a few decades now, and I stay well connected to my fellow business owners at conferences and events. I’m a pretty quiet guy, so I spend most of my time observing what they say and how they say it, and what results they get from it.

I’ve consistently found two things:

  1. Most IT business owners are IT people, and they find it very difficult to see that the IT company is a servant of the client’s interests. Too many IT companies see the purpose of replacing a server as “getting a faster server with more storage” instead of “reducing the amount of time users are wasting while they wait for the database to load.”
  2. Most IT company owners I talk to are extremely harried, running from one fire to the next. I only know a select few who understand that the very act of spending their days fighting fires simply ensures new fires the next day.


We don’t think those things are okay at IT Assurance. First, we start with business and let the IT follow. Just because a server is old doesn’t mean it’s time to replace it. Let’s look at how it’s used and who is using it. Let’s identify if a new server is the right way to solve the business problem you’re facing, or if there is a better way that involves no server, a cloud server, or just using a pencil and a piece of paper instead of a bloated old database that nobody knows how to maintain.

Second, two mantras I repeat so often I might as well get tattoos: “We take the time to focus, plan and execute.” Frankly, a lot of IT companies skip steps 1 and 2. We know those are the critical steps to getting you the outcome you want at the price we promised on the timeline we agreed on.

And then, “We hate heroes.” Sometimes that one confuses folks. Here’s the thing, a hero requires a crisis. If we have to play “hero” IT company, it often means we failed to avoid the crisis that required that heroism. Are we playing “hero” because our documentation was lacking, or because we didn’t keep track of a warranty? That’s a failure, not a success, even if we throw enough technician time on it to solve the problem quickly.

So if you’re ready to switch to an IT company that understands how your business works, send me an email or give me a call at (503) 785-9000. My name is Zac, and I’m looking forward to chatting with you!